Amul Becomes Official Sponsor of Sri Lanka Men's Cricket Team for ICC Men's T20 World Cup 2024
| Aspect | Details |
|---|---|
| Event | ICC Men's T20 World Cup 2024 |
| Sponsor | Amul (Indian milk producer) |
| Sponsored Team | Sri Lanka Men's Cricket Team |
| Sponsorship Duration | Duration of the ICC Men's T20 World Cup 2024 |
| Official Announcement | Made by Sri Lanka Cricket |
| Key Statements | |
| - Ashley De Silva (CEO, SLC) | Partnership enhances Amul's brand visibility and market growth globally. |
| - Jayen Mehta (MD, Amul) | Partnership benefits small and marginal farmers in Sri Lanka. |
| Previous Association | Amul sponsored Sri Lanka during the 2023 ICC Cricket World Cup. |
| Sri Lanka's First Match | June 3, 2024, against South Africa in New York. |
| Tournament Dates | June 1 to 29, 2024 |
| Tournament Venue | West Indies and USA |
| Amul's Cricket Involvement | Actively engaged in cricket sponsorships, including teams and tournaments. |
| Benefits for Sri Lanka Cricket | Financial support, increased visibility, and potential for more sponsors. |
| Mutual Benefits | Amul gains global exposure; Sri Lanka Cricket gains financial and brand support. |