| Initiative Title | Flowing Towards a Plastic-Free Future |
| Launching Organizations | Wildlife Institute of India (WII), Social Development for Communities (SDC) Foundation |
| Objective | Free Ganga river and its 15 tributaries from plastic pollution; conserve aquatic and terrestrial ecosystems |
| Duration | Five days |
| States Covered | Uttarakhand, UP, Bihar, West Bengal, Himachal Pradesh, Madhya Pradesh, Jharkhand |
| Focus | Raise awareness about the detrimental effects of plastic on freshwater biodiversity |
| Wildlife Institute of India (WII) | Autonomous institution under the Ministry of Environment, Forest and Climate Change; Established in 1982; Based in Dehradun, Uttarakhand; Offers training programs, academic courses, and advisory in wildlife research and management |
| Ganga River | Longest river in India (2,510 km); Revered as the most sacred river by Hindus; Originates from Gangotri Glacier in the Himalayas; called Bhagirathi at its source; named Ganga after joining Alaknanda at Devprayag; Principal tributaries: Yamuna, Son, Ramganga, Ghaghra, Gandak, Kosi, Mahananda; Sub-tributaries: Chambal, Betwa; Habitat for Ganges River Dolphin; Joins Brahmaputra in Bangladesh, widens into Ganges Delta, empties into Bay of Bengal |
| Ganga Basin Coverage | Spreads across India, Tibet (China), Nepal, Bangladesh (10,86,000 sq. km); in India, covers Uttar Pradesh, Madhya Pradesh, Rajasthan, Bihar, West Bengal, Uttarakhand, Jharkhand, Haryana, Chhattisgarh, Himachal Pradesh, and Delhi; drains 26% of India's total geographical area |
