Let's Move India: Celebrating Olympians and Promoting Physical Activity
| Category | Details |
|---|---|
| Campaign Name | Let's Move India |
| Launch Date | Olympic Day, June 23, 2023 |
| Collaborators | International Olympic Committee (IOC), Reliance Foundation, Abhinav Bindra Foundation |
| Objective | Celebrate Olympians heading to Paris Olympics, encourage physical activity, promote unity and well-being |
| Key Activities | Recreate athlete celebrations or unique moves, upload to social media tagged with Olympic Khel and Let's Move India |
| Olympic Values Education Programme (OVEP) | Highlighted by Abhinav Bindra for inspiring and empowering young minds in Odisha and Assam |
| Global Participation | Over 1000 athletes and 1.5 million people worldwide engaged in physical activity |
| Celebrity Support | Table tennis star Manika Batra expressed support for the initiative |
| Target Audience | People of all ages, regions, and abilities in India |