ONDC: Revolutionizing India's Digital Commerce Landscape
| Aspect | Details |
|---|---|
| Inititative | Open Network for Digital Commerce (ONDC) |
| Backed by | Government of India |
| Objective | Democratize digital commerce and empower small and local sellers |
| Key Players Committed | Over 125 startups, including unicorns like Zerodha, EaseMyTrip, Cars24 |
| Other Notable Startups | Of Business, Winzo, Livspace, GlobalBees, Pristyn Care, Physics Wallah, Policybazaar |
| Current Sellers | Over 500,000 sellers, majority being small or medium-sized |
| Transaction Volume | Millions of transactions per month, 70% from small towns |
| Target Markets | Tier III cities and smaller towns, underserved regions |
| Established E-commerce | Amazon and Flipkart yet to fully integrate |
| Opportunity Seen By | Companies like Shiprocket view ONDC as a gateway to expand reach |
| Government Perspective | ONDC seen as an opportunity, not a threat, for all e-commerce stakeholders |